Techtronic Industries

In 2011, Olivier Biou, Prescription Director for France, saw an opportunity for the group—at the time the world’s third-largest manufacturer of power tools—to enter the long-term rental market.

Convinced of the potential of this model in France, he identified Milwaukee, one of the group’s brands, as the ideal candidate to explore this promising segment.

Milwaukee distributes professional equipment through a network of retailers, targeting mainly companies in the construction and professional gardening sectors.

Today, products such as hammer drills, demolition hammers, saws, lawnmowers, and pruners are also available for rent.

Implementation of the rental agreement

To bring this vision to life, a partnership with Leasecom was established.

Leasecom, a pioneer in financial leasing, finances the purchase of Milwaukee equipment, enabling the brand to offer an innovative and competitive rental service.

The offer is called Service Platinum and is aimed at Milwaukee retailers’ end customers. They can choose the rental period (36 or 48 months) and pay a fixed monthly fee, which includes a comprehensive and efficient maintenance contract.

Customer loyalty like never before!

With long-term rental, Milwaukee customers are more loyal than ever.

“With some, we are already on our fourth renewal,” says Olivier Biou.

The success is linked to the “all-inclusive” offer, which also includes after-sales service.

But there’s more: evolutionary leasing means you always have state-of-the-art equipment that complies with the latest safety standards – a crucial point in a sector such as construction.

The customer’s words

“Our rental business is growing by 25-30% per year and significantly strengthens our brand image.”

Thanks to the financing solutions offered by Leasecom, TTI France has launched a rental service dedicated to Milwaukee, aimed at construction and gardening professionals. The success is such that new offers are already in development, including for the rental of second-hand equipment.

“There is strong demand from the sector,” emphasizes Olivier Biou. “In the world of large construction companies, rental has long been the norm. But SMEs and craftsmen are also increasingly embracing this concept.”

For them, ease of payment is key:

“It’s crucial to preserve liquidity, avoid debt for equipment purchases, and not worry about technical support, because it’s all included in the fee.”

Milwaukee’s Platinum Service, for example, guarantees:

repairs within 72 hours, insurance coverage, and warranty for the entire duration of the contract.

“Milwaukee has literally taken off in France with rental!” concludes Olivier Biou.

“The brand is growing at a rate of 25-30% per year and has significantly strengthened its image among construction professionals.”

According to him, the financing provided by Leasecom has been decisive in this success.

“The success of these new partnership models is also being closely monitored in the United States and other countries where the group operates,” confirms Olivier Biou.